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Sometimes called “Bayou City”, “Space City”, and “H-Town”, Houston has become a global city of culture, business, and research. Aside from being a center for international space research, Houston is now home to over forty foreign trade and commercial offices.
Houston is among the most ethnically diverse metropolitan areas in the US, which means an extensive and unique set of skills, knowledge, and talents, and tight connections with the international community. The city attracts authoritative academics and invests in retaining new talent.
Houston and Texas governments invest in incentives for businesses to attract more innovators, entrepreneurs, and established companies. Houston hosts over twenty of Forbes Global Leaders HQs, the second-highest number after New York.
The Houston Stampede Event Center (HSEC) is a major venue for corporate events. With acres of space just a few minutes bus ride from downtown, it can accommodate over 4,000 people for high-end conferences and summits.
The George R. Brown Convention Center is a world-class convention center and campus covering over 11 blocks. It offers over 2000 rooms for the convention or conference guests, exhibit halls, private meeting rooms, and own shopping and entertainment.
NRG Park is an urban convention hub that hosts over 500 real-life, virtual or hybrid events a year thanks to its versatility. NRG Park is, in fact, four distinct facilities: NRG Center, NRG Arena, NRG Stadium, NRG Astrodome, plus outdoor space. It is the primary destination for Houston trade shows, consumer shows, conventions, and sports events.
NRG Stadium is home to Houston Texans and the Houston Livestock Show and Rodeo. NRG Center is a fully wired exhibition and meeting space. The NRG Arena has seating arrangements for a variety of summits and conferences.
The Houston Livestock Show and Rodeo (RodeoHouston or HLSR) is the city’s signature event. Held in March, HLSR is the largest annual livestock show in the world. Although the main goal is the business impact and agrotech advancement, HLSR is also a major entertainment event. It starred global-level artists like Beyoncé, Kiss, Elvis Presley, Bob Dylan, Justin Bieber, Janet Jackson, Bon Jovi, and ZZ Top.
USMCA Day is a conference to examine the United States-Mexico-Canada Agreement’s impact on energy, tech, aerospace, exports, and global trade. The Houston Auto Show is a significant car and auto dealer business event.
Comicpalooza is Texas’s largest multimedia pop culture convention. It unites fashion, cosplay, film and literature festivals, code fest, crafts space, gaming, and a variety of other interests.
Pride Houston is the largest pride event in the South attracting thousands of visitors with music, lights, and performances. The annual Houston Gay Pride Parade is also held in June but at night time. Martin Luther King, Jr. Grande Parade celebrates civil rights and liberties.
Festival of Lights captures the winter holiday magic with festive scenes decorated with millions of lights. Come January, Houston celebrates the cultural diversity and openness of Texas with the Lunar New Year Parade. Each year, a different mythical beast takes a central stage, with traditional performances and foods abound.